Some technologies are hidden. Internal to the design of the club. With the Cleveland Frontline putters the support to aim is clear and obvious. That doesn’t mean there isn’t hidden technology. Weight-forward expands the hitting area and keeps the Putter square, even on off-centre strikes.
For those who want a short game without chunks, skulls, and thinned shots, wedges designed with a lower centre of gravity and a broader hitting zone will create real improvements in results. The Cleveland ZipCore wedge might be a solution that creates better results and more confidence in your short game.
The technology in the face design and internal weighting of irons helps you hit golf shots that are straighter, but just as importantly travel a more consistent distance. The Srixon ZX4 irons have a ‘mainframe’ face that maximises ball speeds across the face. What difference would that make to your game?
Would a Driver that reduces left to right spin (for right-handers) help your game off the tee? Would a Driver that helps you square the club face at impact make a difference to your game? The Srixon ZX5 might deliver you both.
The new XXIO 12 Ladies’ Driver and Fairway are designed specifically for a woman’s golf swing, making it easier to generate faster clubhead speed and distance.
Golfers with moderate swing speeds should also be able to enjoy longer, straighter shots off the tee and on approach. That’s where the new XXIO 12 Driver and Fairway come in.
Pulling driver on the tee box should be an thrilling, joyful experience. Free yourself up and go big. Carry those fairway bunkers and have more fun with the new Cleveland Launcher XL Driver.
Inside the sensational finish and looks, the Callaway Apex Forged irons are packed with technology in the face and head to deliver ball flight and distance
The new Callaway ERC golf ball is the re-invention of how a golf ball performs with such a simple way of making sinking more putts part of that performance.
The new EPIC Flash Sub Zero will generate lightning fast ball speed and generate more power and distance to your swing. Combining the new Flash Face with the Jailbreak Technology, this will make for one of the most innovative and technologically advanced drivers in Callaway’s history.
For the second consecutive year, Srixon has been awarded MyGolfSpy’s Most Wanted Game Improvement Iron.
Building upon the success of the Z 565 Irons, Srixon’s Z 585 Irons took home this designation from MyGolfSpy, ranking higher than most other brands. The Z 585 Irons offer a great option for players wanting more distance and forgiveness with the exceptional look and feel of a compact players iron. With this validation in back-to-back years, Srixon irons continue to be one of the best performing irons in the market.
We think the Cleveland Golf RTX4 Wedges offer our better wedge players a step up in spin, control, playability, versatility, and the management of distance. Here’s why.
So far, 103 tournaments have been won by someone playing Odyssey on the greens. That’s a lot, an awful lot more than any other brand. But, there’s one more thing those winners have in common that should interest everyone of our golfers.
The amateur golfer loses more shots on a green from poor control of distance. That’s especially the case now that alignment aids on Putters have become so good. Here’s a drill to help with your speed control.
Your short game control requires you to be able to create high levels of greenside spin. Let’s see how much spin we can add in 5 minutes. Learn how, and book your spot.
Callaway Iron face technology improves your shot making consistency. So does learning to create center contact. Here’s a simple practice drill to help.
A near 5 year winless streak for Phil ended with the help of Jailbreaking technology. Going Rogue can help you break out too! Now in store, book a fitting today.
Jailbreak technology in the Callaway Rogue range aided Michelle Wie in claiming her first win in nearly 4 years. Go Rogue and break through your own barriers. Now in store!
Most golfers are looking for equipment that will make the game a little easier, allowing them to experience the real joy of a good golf shot more often.
The Rogue Irons from Callaway are actually the evolution of technology that has been committed to making good, consistent, ball striking easier to achieve.
Clear direction, and very clear visual demonstrations from Phil Mickelson that’ll have you off to the practice ground to try out some shot shaping. It’s a lot of fun.
If you didn’t believe us, then listen to a very interesting interview with Callaway’s Dr Alan Hocknell. Rogue is really fast. Faster than Epic. That’s unbelievable.
They haven’t finished “breaking out”; we’ve only just gotten started to improve your tee shot performance. The Callaway Golf Rogue Drivers have arrived.
Harry Arnett from Callaway Golf with a fun introduction to the serious business of the ball that may well change your game. The new graphene-infused Chrome Soft.
Watching a product release on Callaway Talks is always great fun. It’s the serious business of better golf delivered with some smiles and laughs. The Callaway Rogue metal woods are launched. Watch, and then come and chat with us about your game.
Dr Hocknell, the rock star of equipment designers, explains how Callaway Rogue Drivers include more for you from jailbreak technology. As excited as us? Come and see us.
Callaway has taken jailbreak technology further, you’ll go further, in the latest selection of Rogue Drivers. They’ve also added a new head design. Watch the video and then come and see us.
For a good ball striker, the Callaway Rogue Pro Irons have a super fast face and exquisite feel and sound at impact. How was that delivered? A secret sauce.
Great value, great technology, great results for the regular golfer looking for a powerful combination of distance and forgiveness. Delivered without any compromise using nanotechnology.
If you’re looking for a technology to change your short game, to increase your competitive edge, then these Callaway Mack Daddy 4 Wedges are more than just good looks.
Callaway Sr. VP of R&D, Dr. Alan Hocknell, explains how the new Epic Star family delivers Epic performance and distance in an ultra-premium lightweight package.
To develop Epic irons, we pushed ourselves in a way that they could elevate performance to the highest level we’ve ever achieved. It had to provide the absolute best combination of ball speed, distance, forgiveness, accuracy, control and feel. And to go beyond that standard, we had to be extremely meticulous, creative and committed to carefully crafting each material.
Callaway's resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look at the unique technologies found inside the GBB Epic drivers.
If you’re a good, better, or even top-class ball striker, there are different technology solutions from Callaway Golf which will offer you subtle but different and important benefits. Add a fitting, and you’ll enjoy the best feeling in golf.
Our excitement has been generated not by the technology, but rather by the initial results for golfers looking for straighter, longer, ball flight from the tee.
Get the right fit for your golf swing, get the right technology to give you the quickest lift in performance. Callaway have different solutions for different golfers.
The best ball strikers want control over ball flight along with great feel and feedback. The Callaway Apex MB irons add consistency in spin, especially out of light rough, with smart grooves.
Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaway have added consistency and some forgiveness to the Callaway X Forged irons.
Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 selling Fairway Wood in the US this year (as per Golf Datatech)
In an age where hype seems to get ahead of substance or real performance, we think we have an exciting equipment release from Cleveland that will deliver simple, better golf.
Pin high in two, on a 675 yard Par 5! What game are these golfers playing? Are they from a different planet? Three things you can all do to get closer to their performance.
The new Srixon Z-Star and Z-Star XV have received recognition and accolades. But the real question is how much performance will either add to your game? Who benefits? Where?
There’s one piece of equipment directly involved in every single shot you make on the course – your golf ball. Longer off the tee. Learn how the new Srixon Z-Star and Z-Star XV will add more distance off the tee and more spin around the green. Start your journey to better.
You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and quality. So I guess we shouldn’t have expected Callaway to stand still. There are three really important “firsts” in the new EPIC irons. Here is our take:
Research shows that a traditional Wedge sole design loses 52% of club head speed through impact with the turf. Poor contact has a big impact on distance performance. VT sole design changes that.
Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer with a load of “firsts”; and the second a Player’s iron with Callaway performance technology in a compact head.
The tightest shot dispersion of any Cleveland Wedge is created by bringing the center of gravity even closer to the face. That also has the added plus of improving feel.
Using technology to make it easier to hit better approach shots adds so much enjoyment to every round of golf. Come and see how much better your ball striking could be.
In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovation. You’ll notice an improvement in consistency and ball flight.
The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball striking ability who wants to improve consistency, add some distance, and make mid and longer irons easier to use.
A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lots of it all, but the Callaway Bertha OS irons are also great looking clubs.
The Cleveland Tfi 2135 Putter solves a very common problem that causes most regular golfers to strike their Putts off-center with a face that isn’t square.
He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than EPIC year. Let’s take a look at the driver that’s contributed to it all.
Congrats to Srixon staff player Hideki Matsuyama who holed a ten-foot birdie putt on the 17th to win the tournament. He used a Srixon Z-STAR XV golf ball to get there.
If you’re the best golfer, or just a regular golfer getting it around with a social group, great big distance gains are useful, great fun and inspiring.
A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with a revolutionary step forward in ways to create more ball speed with the new Callaway Great Big Bertha (GBB) Epic.
In their pursuit to help all golfers – from tour pros to weekend amateurs – play better golf, Srixon has taken the spin and flight performance of their new Z-STAR and Z-STAR XV golf balls to new heights.
Hideki Matsuyama’s razor-sharp short game was a massive factor in his victory at the Hero World Challenge this weekend, making it four wins from his last five starts! And he’s used Cleveland wedges to help him achieve this.
Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of the Year for 2016. Have a look at the Driver that’s helped him achieve what he says has been the best year of his career, the Callaway Golf XR 16.
Congrats to Srixon staff player Hideki Matsuyama who tore away from a strong field on the final day of the World Golf Championships-HSBC Champions, shooting a 6-under par 66 to win the tournament by 7 shots.
The combination of new materials and innovative design has enabled Callaway Golf to create their longest, most forgiving iron and hybrid set to date. The new Big Bertha OS Irons and Hybrids.
Callaway Golf have pushed all the boundaries using new materials in the Callaway Big Bertha Fusion. That innovation translates into a material performance improvement.
If you’re keen on improving the consistency and quality of ball striking, Dr Hocknell makes a couple of interesting CG points that especially mid and higher handicappers will be interested in.
The Steelhead X-14 Irons were the most popular irons of all time, especially for golfers looking to make ball striking easier. How have Callaway Golf combined the X-14 shape and concepts with modern innovation to improve performance further?
The new Srixon Soft Feel will please those who’re already players of this golf ball. Those who aren’t ought to check out the statistics and then prove the impact themselves.
In the last round of the Open Championship, Henrik Stenson was more than in the zone, he was in another dimension. I think we’ll christen it the “Callaway Dimension”.
It used to be workability or forgiveness. Not anymore. In a more compact head shape with an adjustable CoG location, together with an adjustable face angle, lie and loft, the Srixon Z745, offers a club you can swing harder with confidence.
If you’re looking for the confidence to swing it harder, or you want your current swing to be forgiven more often by your Driver, then you’ll like the way the technology works in the Srixon Z545 Driver. It’s 35% more forgiving.
There are so many bounce and grind options available to fit to your game. There’s so many different head designs and models. Let’s start to clear that up.
If you’re a good ball striker who would benefit from more consistency along with a little more distance, and you’re interested in owning a beautiful forged Iron,
We think the new Callaway Chrome Soft has real beauty on the inside, and an additional optical illusion that helps your ball striking, especially on the shorter, greenside shots.
If your eyes aren’t absolutely over the top of the ball, then an alignment aid on the bottom of the Putter confuses your brain. The Cleveland TFi 2135 Putter solves that problem.
Srixon burst onto the scene with the 2-piece AD333 and Soft Feel to dominate our 2-piece ball sales. The Srixon Z-STAR balls have chalked up no-compromise Tour wins all over the world, especially amongst the South Africans. And now there’s a new breakthrough golf ball: the Srixon UltiSoft.
Branden Grace delivered another PGA Tour victory for the Callaway XR 16 Driver at the Heritage Classic, but it was a ‘Sub Zero’ Driver. What on earth is a Sub Zero Driver and which of our golfers might gain the benefits?
The Callaway XR 16 was a big winner for Danny Willett at The Masters. There are a number of features in this club design that we think will be a big winner for our golfers, especially those who suffer from inconsistency.
Hitting approach shots on a regular distance or at least across no more than a 10-yard range will make golf from the fairway much more rewarding. Can technology take you closer to your target?
The new Srixon AD333 Tour offers an instant surprise off the club face. At the same time it spins more around the green and goes further off the tee. How did they do that?
Everyone, not just the Tour, wants softer now. If you have a good swing speed, you also want to lose some spin on tee shots without compromising performance anywhere else in the bag. Next time you get the chance, talk to us about the Callaway Chrome Soft or try one and judge for yourself.
Boeing know aerodynamics, Callaway know what the golfer wants. ‘Forgiveness meets Fast’ might seem like an advertising phrase, but it's what we all want.
Making golf easier for the regular golfer is what we want from our manufacturers. Watch Dr Hocknell tell you how Callaway have achieved that with the new XR OS Irons and Hybrids.
We all want forgiveness, so we need a deeper CoG in a larger head. We all want distance, but that needs speed. So how do you have forgiveness and fast?
The challenge of being a Callaway Golf designer (with the need for a Driver) face vs the Boeing designer is obvious.So how do they make the new XR16 Driver face aerodynamic?
It’s always great when something this obvious, that’s been overlooked for so long, is revealed along with a solution to a real problem that golfers have: aim and alignment.
Start 2016 with an Assessment of your game from the tee box. Technology now allows us to set you up perfectly in a Driver that launches off more and more of the face. The Callaway XR16 Driver targets club head speed and ball speed. Our target is you going further down the fairway more often.
Integrated Wedge sets provide the best scoring opportunities from 120 yards out. The Cleveland Golf Wedge Analyzer allows us to fit you with the perfect Wedge set for your game.
Too many golfers carry their Fairway Wood in the bag but don’t exploit the potential because it’s a difficult club to use. The Srixon Z355 Fairway is an example of technology and design making it easier to play better golf.
For the right golfer, there will be benefits in consistency especially with these clubs. That will mean better approach shots with more greens hit, and more flags attacked.
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